ECONOMIC MANAGEMENT: THEORY AND PRACTICE УДК 330.341.1 JEL: 031, 034 1Institute for Economics and Forecasting of the NAS of Ukraine, Research ID : http://www.researcherid.com/rid/ BRANDS IN THE INTELLECTUAL PROPERTY SPHERE Until February 24, 2022, the development of Ukrainian economy was taking place in the conditions of innovation sphere decline and permanent reforms in the management of intellectual property area. As a result, national companies and private individuals were gradually losing potential for patenting inventions, registering trademarks, and using branding as ways to protect intellectual property on international and national markets. The expected influx of investments from transnational companies in the post-war period will certainly spur competition in the domestic market for ownership of intellectual property rights. Keywords:brands; branding; intellectual property; innovations; global brand rankings.
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