ECONOMIC MANAGEMENT: THEORY AND PRACTICE УДК 658.018: 338: 005 JEL: K13, M11, L15, L22, D23 1CEO NGO “SRC “ENVIRONMENTAL PROJECT”, Research ID : http://www.researcherid.com/rid/ CONCEPTUAL AND APPLIED PRINCIPLES OF ORGANIZATION CONTEXT IN THE QUALITY MANAGEMENT SYSTEM The category “organization context”, its definition content, components, and structure according to the international standard ISO 9001:2015 are reviewed. A significant discrepancy between the concepts of the organization “context” (which is contained in the original version of the standard) and “environment” (adapted Ukrainian translation of the standard) was identified. Methodical approaches and tools for evaluating and updating the organization context are proposed: SWOT analysis, PESTEL methodology, and “7S model” in particular. Considering the lack of strict regulation and requirements for specific methodical approaches to determining the context in the ISO 9001:2015 standard, ample opportunities to choose the most optimal and convenient assessment tools are indicated for organizations. The concept of “contextual ambidexterity” for organizations is introduced and substantiated, which is understood as the ability of an organization to balance simultaneously between constant adaptation to the constantly changing external environment conditions and ensuring stable parameters of current business processes. Keywords:quality management system; ISO 9001:2015; context; environment; organization; contextuality; post-war recovery.
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