ECONOMIC MANAGEMENT: THEORY AND PRACTICE УДК 338.2 JEL: DYBA Mykhailo1, GERNEGO Iuliia2 1Kyiv National Economic University named after Vadym Hetman, Research ID : http://www.researcherid.com/rid/https://www.scopus.com/authid/detail.uri?authorId=57204024549 CHALLENGES OF INDUSTRY 4.0 IN THE CONTEXT OF ITS FORMATION AT THE GLOBAL AND NATIONAL LEVELS Qualitative transformation of socio-economic processes in modern society is an objective phenomenon. In particular, one of the important criteria of business competitiveness is the level of its technical and technological development. However, the growing share of high-tech business creates the basis for the competitiveness of the national economy in international markets. At the global level, Industry 4.0 is being formed, that means the next stage in the development of industry. The key features of Industry 4.0 are the accelerated introduction of technologies, including the use of the industrial Internet of Things, big data analytics, artificial intelligence, activation of a new generation of robots, augmented reality, and more. In this context, it is important to pay attention to the potential for the introduction of information and communication technologies (ICT) in different countries. According to research conducted by modern analysts, countries are divided into four groups depending on the level of digitalization of their economies: with the lowest level of GDP per capita (the level of digitalization of the economy is 0-30%); ICT is in its emerging stage (30-40%); countries at the stage of transformation, which, in particular, include Ukraine (40-50%); advanced level of digitalization (over 50%). Companies are considered in terms of their potential to function through the prism of four levels of the ecosystem (customer solutions, operations, technology and human resources). In turn, it is determined that the successful functioning of the development ecosystem of Industry 4.0 is possible under the condition of forming an innovative system of financial support for Industry 4.0, namely Finance 4.0. Given the current conditions for the development of Industry 4.0 in Ukraine and the studied experience of ICT support in developed countries, a conclusion was made on the potential of the national economy in the regional digital market with appropriate financial support for Industry 4.0. Keywords:digitalization; Industry 4.0; Fourth Industrial Revolution; financial support; public funding
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