ECONOMIC MANAGEMENT: THEORY AND PRACTICE УДК 336.226.331-047.64(477) JEL: H26, H29, L66 NOVYTSKA Nadiia1, KHLIEBNIKOVA Inna2 1Research Institute of Fiscal Policy of the University of the State Fiscal Service of Ukraine, Research ID : http://www.researcherid.com/rid/AAH-4193-2020 THE IMPACT OF UKRAINE'S EXCISE DUTY POLICY ON THE TRANSFORMATION PROCESSES OF THE TOBACCO MARKET The market of tobacco products in Ukraine is one of the most dynamic and competitive. It develops under the influence of certain factors that cause structural changes, therefore, the aim of the article is to conduct a comprehensive analysis of transformation processes in the market of tobacco and their alternatives in Ukraine and identify the factors that cause them. The high level of tax burden and the proliferation of alternative products with a potentially lower risk to human health, including heating tobacco products and e-cigarettes, are key factors in the market’s transformation process. Their presence leads to an increase in illicit turnover of tobacco products, which accounts for 6.37% of the market, and the gradual replacement of cigarettes with alternative products, which account for 12.95%. Keywords:excise duty; tobacco; novel tobacco products and nicotine-containing products; electronic cigarettes; heating tobacco products; illicit turnover of tobacco products
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