УДК 64.066:355.45 JEL: D11, F52, P36 MOKIY Anatoliy1, ANTONIUK Kateryna2, ANTONIUK Dmytro3 1 Institute of Regional Research named after M.I. Dolishniy of the NAS of Ukraine, Research ID : http://www.researcherid.com/rid/AAR-6412-2020 MODELING OF MULTI-AGENT INTERACTION IN CONSUMPTION SECURING IN CONDITIONS OF INSTITUTIONAL INSTABILITY Theoretical and methodological aspects of research of consumption safety as the ability of the state, society and business to create the preconditions for conscious satisfaction of human needs for self-reproduction to protect the health of the nation and the environment as imperatives for future development are developed. It is proposed to consider the process of consumption securing from the standpoint of harmonizing the interests of society, business and government in forming the basis for sustainable consumption and production in a strategic perspective. The chaos of self-organization processes in the consumer market, as well as the need to combine institutional and market mechanisms in solving the problem of consumption security strengthening in the process of European integration of Ukraine are shown. Systemic means of consumption securing on the basis of harmonization of society, business and the state economic interests with use of the multi-agent approach are developed. Accordingly, a multi-agent model is proposed to identify participants (agents) in the consumption securing process, to formalize the elements, institutional norms, parameters and limitations of their interaction. By building an intelligent map of consumption security, the institutional preconditions, participants of the process of consumption securing, the system of their interests, time parameters of interaction, basic processes, threats and related areas of consumption safety are established. The necessity of using the market mechanism of harmonization of interests of consumption safety subjects (person, society, public authorities and local governments, enterprises-manufacturers, public associations, international organizations, research establishments, etc.) by coordination of the price within the ratio of supply and demand for safe goods (services) with maximizing the convergence of interests as a condition for achieving an equilibrium state of the system is proved. Keywords:consumption process; harmonization of interests of participants; securing consumption; multi-agent model.
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