УДК 316.42:004.9 JEL: О33, І31, J38, P46 1Institute for Economics and Forecasting of NAS of Ukraine, Research ID : http://www.researcherid.com/rid/ 57194145214 SOCIAL REALITY IN THE DIGITAL SPACE The article reveals the nature of the transformation of social reality under the influence of the growing and profound use of information and communication technologies, which is based on a number of fundamental challenges that form a deep contradiction between man and his freedoms and society. Mass digitization of the latter allows to develop and bring to universalism the methods of controlling the behavior of the individual, as well as the methods of managing his psychological state. It is shown that the fundamental challenge of personal perception of reality in the digital space will be the “slipping reality”, which leads to a weakening of the preconditions of humanity and the emergence of conditions for human manipulation and choice between freedom and non-freedom (subordination). It is emphasized that algorithmization of decision-making based on the use of large databases will be increasingly used in management practice, for whose processing the so-called “weapon of mathematical destruction” is applied, which allows to lay down and realize the interest of those who collect, process and use them for their own purposes. Keywords:digital space; social reality; “slipping reality”; the common; the different; organization of activities; society; disproportions; split; contradictions.
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