УДК 338.24.021.8 JEL: E61, G18, H42, O11, O32, P41 1Institute for Economics and Forecasting of the NAS of Ukraine, Research ID : http://www.researcherid.com/rid/N-4143-2018 STRATEGIC MANAGEMENT OF DIGITAL TRANSFORMATION OF THE ECONOMY It is proved that digitalisation is a complex, inclusive economic activity, and governments of all countries view the digital transformation process as an important strategic policy task. It is determined that the organization of digital transformation management is based on clear policy formulation, development of strategic documents and organization of monitoring and control over the implementation of decisions and implementation of goals. The principles of prioritization of strategic goals are substantiated and the main factors that determine them are described. Keywords:digital economy; digital technologies; digital transformation; digital transformation strategy; strategic management; strategic management models; coordination.
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