ECONOMIC MANAGEMENT: THEORY AND PRACTICE УДК 330.322.01 JEL: E20, E22, O16 PROSKURNINA Nadiia1, CHORNOMORD Yevheniia2 1Simon Kuznets Kharkiv National University of Economics, Research ID : http://www.researcherid.com/rid/ METHODS AND APPROACHES TO ASSESSING INVESTMENT ATTRACTIVENESS The most important aspect of making any investment decision is assessing the investment attractiveness of the investment object. Investment decisions are one of the most difficult tasks in terms of the selection procedure. They are based on a multivariate, multicriteria assessment of a number of factors and trends that often operate in different directions. The investment attractiveness of the enterprise is used as an integral characteristic of investment opportunities, which is formed by the assessment of the expediency of investing in a particular business entity for a certain period of time. Knowledge of the market value allows the owner of the object to improve the production process, to develop a set of measures aimed at increasing the market value of the enterprise. Periodic valuation improves management efficiency and thus prevents bankruptcy and destruction. Practical methods of assessing the investment attractiveness used by leading Western consulting firms and investment companies are considered a trade secret, inaccessible to the general public and not adapted to Ukrainian economic conditions, which indicates the relevance of the study of this problem. Keywords:investments; investment attractiveness; assessment; capital; evaluation methods.
1. Bandurka A.A., Bandurka A.M., Nosova O.V. Foreign investments in the Ukrainian economy. Kharkiv, Publisher of National Univ. of Internal Affairs, 2014. 25 c. 2. Petriv І. Features of assessment of the value of the enterprises on the basis of discounting method. Economic discourse. 2018. No. 2. P. 136-144 [in Ukrainian]. 3. Jdanov I.Yu., Jdanov V.Yu. Investment assessment of the projects and businesses. Textbook. М., Avenue, 2019. 120 p. [in Russian] 4. Lutsiv B.L., Kravchuk І.С., Sas B.B. Investing. Studying book. Ternopil, Economic science, 2014. 544 p. [in Ukrainian]. 5. Korotkova О.V. Investment attractiveness of the enterprise and the methodology of its assessment. Effective Economics. 2013. No. 6. P. 32-36 [in Ukrainian]. 6. Gutkevych S.O., Pulii O.V. Investment attractiveness: essence, indicators and factors of influence. Intelekt XXI. 2019. No. 2. P. 88-93. URL: dspace.nuft.edu.ua/jspui/ handle/123456789/29900 |