ECONOMIC PROBLEMS OF THE NATURE MANAGEMENT УДК 338.242: 502.33 JEL: Q10, Q23, Q24, Q25 KHVESYK Mykhailo1, SUNDUK Anatoliі2 1Institute of Environmental Economics and Sustainable Development of the NAS of Ukraine, Research ID : http://www.researcherid.com/rid/https://www.scopus.com/authid/detail.uri?authorId=57195964091 NATURAL RESOURCE POTENTIAL AND MARKET ENVIRONMENT: THEORY AND PRACTICE Peculiarities of natural resource positioning in the modern post-industrial environment are studied. The positions of natural resources in terms of marketing and raw materials supply have been identified, an algorithm for their integration into the market influence area has been developed, which envisages the passage of natural resource through a number of stages (formations) within the market environment. The stages of natural resource positioning in the market influence area are: entrepreneurial activity, formation of natural resource assets market, natural resource as a market economy asset, platform markets expansion. Peculiarities of natural resource localization within the stages have been studied. It is emphasized that with the passage through these formations, the ability of natural resource to generate cash flows and make profit increases. The participation of business in this process is important. Keywords:natural resource; formation; platform; algorithm; market; accompanying processes; levels.
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