PROBLEMS OF REGIONAL DEVELOPMENT AND DECENTRALIZATION УДК 338.46:330.15 JEL: O13, Q26, R58 1Institute of Regional Research named after M. I. Dolishniy of the NAS of Ukraine, Research ID : http://www.researcherid.com/rid/https ://www. scopus. com/authid/detail.uri?authorld:5 7 1 9044202 COMPETITIVENESS ASSESSMENT OF TOURISM AND RECREATION INDUSTRY OF UKRAINIAN REGIONS The competitiveness of tourism and recreation industry of Ukrainian regions is assessed. Based on the methodology for determining the Travel & Tourism Competitiveness Indices of countries used in the preparation of Travel and Tourism Competitiveness Reports by the World Economic Forum, methodical approaches to competitiveness assessment in this field at the level of the regions of Ukraine are proposed. The assessment algorithm, variables, and indicators are defined, calculation formulas are given for calculating partial and integral competitiveness indices for tourism and recreation industry of the regions. The assessment is conducted and the results are presented for four groups of selected indicators – favorable environment (three subgroups of indicators: economic environment, safety, demography and labor market with relevant indicators); infrastructural development (two subgroups: transport infrastructure, information and banking infrastructure); natural and historical and cultural resources (two subgroups: natural resource potential, historical and cultural resources); the level of development of the industry (one subgroup: development of tourism and recreation industry). The partial and integral competitiveness indices of tourism and recreation industry of the regions are given. The results of the assessment are analyzed, and the regions with the highest tourism and recreation competitiveness potential are identified. Those include the ones with high natural resource and historical and cultural potential for tourism and recreation activities – Lviv, Odesa, Zakarpattia, Ivano-Frankivsk regions, as well as regions with high economic and demographic potential and developed infrastructure – the city of Kyiv, Dnipropetrovsk, Zaporizhzhia, Kharkiv, Kyiv regions. Keywords:tourism and recreation industry; region; competitiveness; assessment; methods; indicators
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