ECONOMIC PROBLEMS OF THE NATURE MANAGEMENT УДК 330:504.001.76:504.05 STEPANENKO Anatolii1, OMELCHENKO Alla2 1Institute of Environmental Economics and Sustainable Development of the NAS of Ukraine THEORETICAL ASPECTS OF ECOLOGICAL MODERNIZATION OF ECONOMIC DEVELOPMENT A definition of ecological modernization is given and analysis of its existing definitions is carried out. The tasks of ecological modernization, which envisage transformation of society, superindustrialization, reorientation of technologies for the restoration of ecological balance, restructuring of the economy and formation of a technological society, are outlined. The key elements of ecological modernization and its ecological imperatives are singled out. It is shown that mainly anthropocentric approaches and invariability of the priority of economic interests are traced in theoretical development of models of ecological modernization. It is highlighted that to prevent further degradation of ecosystems, a new ecocentric worldview and a high level of ecological consciousness are necessary. It is determined that the main forms of ecological modernization aimed at solving the environmental problems under conditions of limited and depleted natural resources are: environmentally directed development of industry; technological platforms of ecological development; ecologization of economic development; inplementation and development of clean production and environmental technologies. It is disclosed that in Ukraine over the past years the level of ecological modernization of the economy has increased, as evidenced by the share of capital investments in integrated technologies of the volume of capital investments for the protection and rational use of natural resources and development of the production of innovative products, including new types of machines, equipment, devices, devices. The vast majority of the integrated technology activities are not in line with the V and VI waves of innovation, not mentioning the VII, which began in highly developed countries. It is substantiated that new model of modernization of social development should include not only the change and introduction of new technologies, but also deep institutional, social and cultural transformations. It is determined that in addition to three prospects for the development of ecological modernization – eco-saving business and consumption, effective protection of the natural environment, the ecologization of society – the fourth is also possible: emancipation of nature, that is, socialization and personalization of nature. The strategic directions of ecological modernization of socio-economic development of Ukraine are proposed and its key tasks regarding the formation of a modernizing type of ecologically oriented activity of society are determined. Keywords:ecological modernization, environmental policy, innovation, technologies, environment, strategies, imperatives, ecologization, factors, platform, investments, priorities
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