ECONOMIC MANAGEMENT: THEORY AND PRACTICE УДК 338.4:911.3 MANDYBURA Viktor1, KHYZHNYAK Vladyslava2 1Institute for Economics and Forecasting of the NAS of Ukraine THE MAIN CONTRADICTION OF CONSUMER MARKET RELATIONS AND WAYS TO OVERCOME IT In the context of European integration, Ukraine has committed itself to ensure a high level of consumer rights protection and to achieve consistency between consumer rights protection systems in Ukraine and the EU. First of all, this concerns the introduction of high standards of responsibility in the consumer sphere, which are currently valid in the EU, into domestic practice. Primarily, this concerns the improvement of the system of adequate economic responsibility of business for of consumer rights violation. Keywords:antagonistic contradiction of consumer market; consumer interests; business interests; risks and threats of consumers; institution of trust; marketing; consumerism; mechanisms to overcome antagonisms of consumer market; mechanism for ensuring the quality of end-use goods Бібл. 23; рис. 2
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